Privacy Policy

Last Updated: June 22, 2026

Introduction

Trenchant Analytics ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Information We Collect

1.1 Contact Information

When you contact us or use our services, we may collect:

• Full name
• Email address
• Phone number
• Company name and job title
• Mailing address

1.2 Usage Data

We automatically collect certain information about your device and usage patterns:

• IP address and geographic location
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Device identifiers

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Understand how you use our website
• Analyze website traffic and performance
• Deliver relevant content and advertisements

You can manage cookie preferences through your browser settings or our cookie consent tool.

2. How We Use Your Information

We use collected information for the following purposes:

2.1 Service Delivery

• Providing and maintaining our analytics services
• Processing transactions and sending related communications
• Responding to your inquiries and support requests

2.2 Communication

• Sending service updates and administrative messages
• Delivering marketing communications (with your consent)
• Providing customer support and responding to inquiries

2.3 Improvement and Security

• Analyzing usage patterns to improve our services
• Detecting and preventing fraud or security issues
• Complying with legal obligations

3. Who Has Access to Your Data

3.1 Company Staff

Access to personal information is limited to Trenchant Analytics employees, contractors, and agents who need access to perform their job functions. All personnel with data access are bound by confidentiality obligations.

3.2 Third-Party Processors

We may share data with trusted third-party service providers who assist us in operating our website and conducting our business:

• Web hosting providers
• Email service providers
• Payment processors
• Analytics providers

These third parties are contractually obligated to protect your information and may only use it for the purposes we specify.

4. Third-Party Services

4.1 FormSubmit

We use FormSubmit (formsubmit.co) to process contact form submissions. When you submit a form, your information is transmitted to FormSubmit for delivery to our email. FormSubmit's privacy practices are governed by their own privacy policy.

4.2 Analytics Services

We may use analytics services to understand website usage. These services may collect anonymous data about your visit through cookies and similar technologies.

4.3 Advertising Services

We may use advertising services such as Microsoft Ads and Google Ads to display advertisements. These platforms may use cookies to serve ads based on your prior visits to our website or other websites. You can opt out of personalized advertising through:

• Google Ad Settings
• Microsoft Advertising Choices

5. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy:

• Contact information: Retained for the duration of our business relationship plus 3 years
• Usage data: Retained for up to 2 years for analytics purposes
• Cookie data: Varies by cookie type (see cookie preferences)
• Legal hold data: Retained as required by law

When data is no longer needed, we securely delete or anonymize it.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

6.1 Right to Access

You may request a copy of the personal information we hold about you.

6.2 Right to Correction

You may request correction of inaccurate or incomplete personal information.

6.3 Right to Deletion

You may request deletion of your personal information, subject to certain exceptions.

6.4 Right to Object

You may object to certain processing of your personal information, including direct marketing.

6.5 Right to Data Portability

You may request a copy of your data in a portable format.

To exercise any of these rights, please contact us at support@trenchantanalytics.net.

7. How to Request Data Deletion

To request deletion of your personal information:

1. Send an email to support@trenchantanalytics.net
2. Include "Data Deletion Request" in the subject line
3. Provide your full name and email address associated with your account or inquiries
4. We will process your request within 30 days and confirm completion

Please note that certain data may be retained for legal compliance or legitimate business purposes.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

9. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy periodically. The "Last Updated" date at the top indicates when the most recent changes were made. We encourage you to review this policy regularly.

11. Contact Us

For questions about this Privacy Policy or our data practices, please contact us: